Strategy Analysis International

Water In Europe Equals Big Business


You can do without most things for weeks (electricity, mobile phones, lunch, taxes, your ex-spouse…), but water is a must-have. Most people in the developed world need about two litres of water daily for drinking.

Do you know how many litres we each need daily for eating? About two thousand.

Water, its production, use and disposal, is a BIG and growing business worldwide, but as of now, there are really no dominant actors in the water business.

Veolia and Suez, both French, are the biggest and only global operators that both manage water supply and are active in all aspects of its treatment. And their local markets are growing: 45% of Europe’s existing infrastructure needs to be replaced in the next five years.

Bottom line: If you have technology that saves water, produces it more efficiently, or reduces the energy and chemicals that go into treating it, then you have a market in Europe. Contact us today and see how we can help you get there!

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