A book by William Frost, the President & CEO of SAI.
Practical, easy-to-read and illustrated with examples, Small Company. Big World is a book for SMEs who wish to develop their business abroad.
It is one of the few books of its kind, addressed to the most vital segment of the economy, SMEs. Author William Frost draws on over thirty years of experience helping nearly 500 SMEs create a presence in the global market.
This practical guide will give SMEs the tools they need to get the ball rolling and export their business. With the help of charts, checklists, essential business ingredients, and a little humor, the book shows how SMEs can be on the way to globalization in no time.
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